The Wickersham Story


C.W. Wickersham opened Bakersfield’s first fine jewelry store in 1901. The Wickersham Company was founded on the principles of honesty, integrity and creating distinctive jewelry and watches with lasting quality, beauty, and durability. In 1905, Hans Wilsdorf founded Rolex with these same principles in mind, and for over 60 years The Wickersham Company and Rolex have built upon this philosophy to provide its customers with the ultimate Rolex experience.

Rolex and The Wickersham Company perpetuated a common business philosophy and partnership through generations of family ownership when in 1986 the business was purchased by John Abrams who took this universal bond to the next level.

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John Abrams began his career as a jeweler and designer in 1975 with the Wickersham family. As head jeweler, designer and gemologist, Abrams focused on innovating state of the art design and manufacturing techniques. He created unique precious alloys in platinum and gold along with revolutionizing manufacturing equipment to produce beautiful jewelry that could be worn and cherished for generations. A pioneer in computer aided design and four axis milling, Abrams beta tested for several manufactures throughout the years, while always striving for perfection.


In 1988 Wickersham Company moved from its Bakersfield downtown location it had occupied since 1911 to more modern facilities and in 1998 John Abrams purchased an acre of land across from a lake and built a state-of-the-art building and jewelry manufacturing facility.

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In 2013 The Wickersham Company proudly opened its second Rolex location specifically designed to enhanceits customer’s Rolex experience. With its Authorized Rolex Service Center and relaxed comfortable environment, Wickersham’s professional sales representatives provide each Rolex client with a personalized adventure into the world of Rolex.


2018 marked another milestone for the Wickersham Company’s 120-year-old legacy. Haley Abrams joined the firm to perpetuate the business philosophy created by C. W. Wickersham and John Abrams. A University of Colorado Leeds School of Business graduate, Haley quickly assimilated into the business by graduating from the Gemological Institute of America with Graduate Gemologist, Graduate Jeweler and Graduate Jewelry Designer diplomas.

Haley has once again taken Wickershams to the next level by employing the latest computer aided design technology, combined with 3D printing and Laser milling. She shares a passion for Rolex like her father, John, and returns to the birthplace of Rolex, Geneva, each year to learn of the latest Rolex developments.

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